Opticon SE-583RY — Digital Price Tags That Change as Fast as Your Prices Do

Description

Opticon SE-583RY — Digital Price Tags That Change as Fast as Your Prices Do

Repricing a store shouldn’t take an afternoon. The SE-583RY replaces the printed shelf ticket with a 5.83-inch e-paper display that updates on command — one product, one aisle, or every store in the chain, pushed from a single interface and live within seconds.

Promotions that land the moment they start

Because the display renders in black, white, red and yellow, a promotion actually looks like a promotion. Run a red markdown banner, flag a multibuy in yellow, keep everyday pricing clean in black. Time-boxed offers start and end exactly when they’re supposed to, with no staff walking the floor at 6am swapping cardboard. The high-contrast e-paper surface holds its legibility at wide viewing angles, so the label reads clearly from the end of the aisle and from the bottom shelf alike.

The shelf and the till finally agree

Pricing mismatches between the shelf edge and the checkout erode trust and cost time at the customer service desk. Driving labels directly from your pricing system removes the manual transcription step where those errors are introduced. The same link carries whatever else belongs on the shelf edge — unit pricing, allergen flags, origin, stock status, or a QR code that sends shoppers to reviews and extended product information. Display content is fully flexible, and templates are yours to design.

Find any product, instantly

Each label carries a high-efficiency RGB LED with adjustable brightness and duty cycle. Use it to guide click-and-collect pickers straight to the right facing, to highlight a recall, or to light up every item in a planogram reset. It turns the shelf edge into something staff can be directed by, not just something customers read.

Set it and leave it for five years

E-paper only draws power when the image changes, and it holds that image even without power at all. On four CR2450 cells at five updates a day, the SE-583RY runs approximately five years. One base station covers up to 800 labels across a typical 25-metre indoor range, and the accessories catalogue covers rail, bracket and freestanding mounts for whatever fixtures you already have.